Espinho and Gaia will receive the first two projects. Next will come Porto and after that the rest of the country. Elad Dror, CEO’s group, explained to Jornal Económico the new Alive concept.
The Israeli’s group will do an investment of 500 million euros for the next five years on real estate projects with a new concept (which names Alive) all over the country, but particularly on Porto City and North. In conversation with Jornal Económico, the CEO and co-founder Elad Dror explain that the idea behind the Alive’s concept is to use the building design, the technology and common activities to bring all the neighbors together and spend time together. And he explains that, conceptually, the Alive idea is reminiscent of the kibbutz, the collective voluntary communities on Middle East country.
“The concept came up in middle of Covid-19, when we saw people can, sometimes, be isolated. (…) I’m Israeli. For us is very common having the kibbutz. But these it’s the old way. It is very similar to a kibbutz, but without join economy. So, everyone lives their lives. Everyone can socialize what they can and can decide not to. But it’s a space and because of that we call it Alive – it’s not living there, it’s how you feel about living there. So it’s for people who want to be happy, less isolated, who want to have children to interact with others” say Elad Dror.
How? The Alive concept that Fortera say to be his own first type in Portugal, it’s based on three main pilars. The first one is the space, in other words, the condominium is designed in a way that aims to unite people.
“In each building there will be a co-working space (in spite of condominium room), a gym, a playground: indoor and outdoor. But this it’s not enough, because the creation of a space which brings people together only works thanks to coincidence. Maybe I’m there, may I am not. Or maybe we never find each other again.” say Elad Dror.
Came the second main pilar: a community manager.
“To guarantee that there are activities, an agenda, things to do that bring people together. For exemple, an yoga lesson in the morning and one at 6pm maybe an interesting speech about traveling to Japan. And for the young ones, a garden activity. Something random: plant a banana. I don’t know.”
But after that we need a third element, which is the technology. An app. “Lets suppose that you bought an Alive apartment: you have a “login” and an user. Only you and those people who have an apartment there can have the access. On the app you see the calendar, the next activity, you see the interesting news and updates you need you know about the building. And you can also suggest an activity. For exemple, if you want to run in the early morning and you want to form a running group. You have a package to receive and you’re not home and you need help of someone who can do it for you. Or maybe you have guests at 12pm, you need two extra parking spaces and no one is using because they are on vacation. You can make a reservation of those spaces on the app”. says the Fortera CEO.
But these concept – although to reach inside the building – no longer isolate from the outside, closing the people inside of a luxury condominium? Elad Drod disagree. “I don’t believe that people are being isolated inside. At the end, there is a beautiful quote that we say (in Israel): “it’s better have a closer neighbor than have a far away brother”. At the end of the day, it is the next of your neighbors that you live. So, it’s better you have a good and a close relationship with your neighbors, or at least know them and know if you want have any type of relationship”.
In the other side, the responsible of Fortera emphasizes that this is not a luxury concept, but for the medium and high classes. And that doesn’t imply a premium over market value.
“The cost associated with this is basically residual. And why is residual? You’re using the same space, just doing it on a smart and elegance way. The problem starts on an existing condo: the residents would never invest the money to remake or do better. I would never get a decision from 100 tenants. But if you do it right from the start, it becomes residual. The only thing we want to do is differentiate. We will not sell it higher than the market price. There will be a slight difference, but there will be no premium on top of that.”
To integrate the Alive line, the Fortera group has already chosen the Espinho Business Center – and is now called Downtown Espinho. The first phase of this project will be called Alive Espinho. “The building in Gaia was called Riverside and it will also integrate this new concept but it still doesn’t have a closed name.” adds the group.
The investment is 15 million euros on 84 apartments on the first phase in Espinho and 110 million on more 300 apartments in Gaia. “On next five years, Fortera plans to develop around more 1000 homes which corresponds an 350 million euros investment, within the same concept as Alive.”